First things first, what are Google ads? Google ad is a tool launched by Google in 2011 to help PPC advertising for medium and small businesses. The ads were specifically created for consumers who did not have the expertise or financial resources to invest in a more targeted AdWords campaign.

It was carefully crafted by Google so that consumers could put in just a few details while the software ran the ads. Google ads are a great way to reach out to your target audience but not many consumers understand how to make the most of this powerful marketing tool by Google. In this article, we are going to show you how:

Start Small Grow Big

The best way to setup Google ads for your business is to take it step by step. In this instance, start small. You can decide to begin with a monthly expense of £200 or even less. The platform is simplistic in design but you can leverage on certain levers to increase campaign effect.

Google ads can drain you of your finances if it is not tracked carefully. This is true when it is set on automated bidding, using vague keywords or inconsequential search queries. As a first time user, you must put all these factors into consideration. It is better to track your (KPIs) Key Performance Indicators whole your budget is on the low side to understand how to extract more performance from your ads. Keeping your investment to a minimum allows you the choice of watching the effect of the ads on your business without suffering huge losses.

Link AdWords to Data Driven Tools

This is a no-brainer. Data does not lie and in this instance, the best way to understand how effective or profitable the Google ads has been for your business is to hook it up with analytical tools. Luckily, Google already has Google Analytics which helps you crunch up the numbers to get a clearer picture of your performance.

Businesses can optimize their campaigns to lure in clicks or other call-to-action campaigns each time a cc visitor clicks on the ad. Google has provided a comprehensive instruction guide which will help you to link its Analytics tool to your ads.

Questions Anyone?

Google has a lot of resources for newbies who would like to use their AdWords. There are also many other resources just like this one you are reading. A man who asks questions never loses his way, says an old Chinese proverb. And this is true for this situation. Whenever you come across any issues, make sure to ask. AdWords Express also has a help icon where merchants can see the Frequently Asked Questions to get an answer for their problems.

Irrelevant Keywords

AdWords Express now has the cool feature to switch off some of Google's suggested keywords. This is a game-changer in how you want your money to be spent. Google (no disrespect to them) has irrelevant keywords which make little or no impact to your business. And when customers click on them and see it is not what they want, the deed is already done. That is simply money being flushed down the toilet. In the reverse, a minimal click-through rate will negatively affect your score and increase cost for more relevant keywords.

As a tentative step, you can take out keywords you know are not going to make any difference for your business before beginning your ad campaign. Add those you feel are related to your business and track the result using the analytical to mentioned prior. If these keywords are not effective then it is advisable to scrap them too.


Using Google Ads may seem like a daunting task for the average online merchant but if you use these tips, you may end up saving money for your business.